New Cover, Same Great Book

Yes, some have noticed that we have a slightly different cover for Finding Middle Gray. We discovered that some did not understand soon enough that the book was about getting perfect Exposures. So in turn we added the word Exposure to the cover to be more clear. That said, it’s the same great book inside that so many have enjoyed and learned so much from. Thanks everyone!

To newcomers, we hope you consider purchasing this easy to read guide on exposure: Finding Middle Gray. Let us know if you have any questions.
Click HERE to learn more

Here’s the new cover
New Cover for Finding Middle Gray 2011

And for fun.
Here’s the marketing page version. It’s actually slightly different from the real book because we couldn’t fit all the words on the small web image. We left out the word “camera’s“.
Perfect Exposures - Finding Middle Gray Exposure Guide

Watch out for “green teachers”

Follow the Finger by John Strazza

Follow the Finger by John Strazza

Ok, it sounds a little odd in a way, but what I’m saying in the title is this; many people often just read or learn something and think they “have it”. The problem starts when they start teaching it to others with little or no experience, and often for a price. They’ll write an eBook or blog about a topic they think they understand but really don’t. They have little or sometimes no real world experience with the topic.

I’ll show it another way. My wife has been framing art for over twenty years, she’s an expert. She also knows that some of the new framing outlet stores “train” their employees for only three days and then let them have a “framing certificate” to frame your precious art work. Red Flag!!! Framing sounds simple, but trust me it’s anything but. It’s rather complex with hundreds of details, methods and materials to understand. It take finesse and a great sense of color as well. Our perception sometimes fools us, we think some things are simple when often they are not. I have personally watched her frame things, even supposedly simple things, that required experience that only years could provide when a problem arose. The novice would have to mull through that unexpected problem to get the job done and paid for, but usually at the expense of quality or archival issues. And you’ll be getting another frame job done in a year or two to correct the problem that inexperience caused.

Another example. A marketing friend of mine who knows my work with Finding Middle Gray said he saw some kid teaching histograms in a video. Well, that ok really unless that kid only has a little experience and in turn sends you down the wrong path. Actually chances are good that would happen because there are simply too many details or caveats to understand. I have seen serious misdirection in some photo how-to articles and videos. I am actually amazed at what some people teach, but I sense that they don’t even know how far off they are with some topics about photography. I feel bad for anyone who listened and took the advise or lesson to heart.

Today everyone’s an expert, but only a few have experience. Trust me, few people who have experience want to write or teach. They often don’t need too. I love teaching through writing, so I do. Ansel Adams, Fred Picker and some other masters did too, and it helped thousands of photographers learn so many good things. They really knew what they were talking about.

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Get a Free Preview of Finding Middle Gray Here – PDF
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Also, when you are learning something that is foundational to a process you want to get that part really right, otherwise the house will be built on sand so to speak. Make sure your teacher or the author of the book teaching you something has solid experience.

So you get the point. As the saying goes, don’t ask a poor man how to be rich. Same goes with any topic. Take caution to whom you listen to. Just cause it’s online doesn’t mean squat, in fact be all the more aware when it’s online because anyone can publish anything very easily.

My eBook Finding Middle Gray is a foundation course on metering light for great looking exposures. It’s about using your camera meter with some traditional methods and newer metering methods like the histogram. These are very important and basic foundational things. They have to be right or many other things can go wrong. So I take very seriously what I teach to make sure it is clear and that it places the reader on solid ground for further growth. I also ask people to look at my work, my photographs, so they are confident I know what I’m saying. I’ve been behind the camera for over 40 years.

Hey, you might not buy my book, and that’s ok. But if you do buy a book that’s intended to teach you something fundamental or ground level in nature, make sure it’s written by someone who knows what they are saying and can back it up with experience. You want your understanding of the topic to be on solid ground.

Happy learning!

Red River Photo Papers … Continued

Try Red River Paper

Try Red River Paper

I have already written a post on Red River Photo Papers. As I use Red River with more regularity I find them to be a solid staple in my day to day work. I trust the outcome when doing custom prints of my work for special clients. I’m pleased that I’m getting good price/quality performance that I can feel good about.

 

As I mentioned in a recent post, most people are not making their soul living selling photographs in print form. This being the case, why spend literally twice as much on papers that are not much, if at all, better than Red River. Granted, there is an intrigue with some high end boutique papers, but it gets pricy after a while, especially if you print a lot. If you are making a living on selling your photographs in print form, there is even more reason to save some money and use these really fine papers from RR.

In today’s world it’s hard to find real value and this is where the fine people of Red River do well. They offer real value for a great price. It’s hard to beat – really!

As for me, I’m showing large 24″ prints done with an Epson 3880 on 17 x 25″ Red River Artic Luster that really look gorgeous on our gallery walls. I feel good about using these papers. My black & whites look fantastic and they really pop. My color work looks fantastic – the color is very subtle and truly stunning. I’m really pleased.

Try Red River papers
Click on the banner below and buy a box, you might just be surprised.

Buy Red River Paper

 

Photographic papers are most assuredly a personal thing – there is no right or wrong paper. And yes, I have other papers that I love and use for special images but they are in a cost range that is quite high. For the main stay of my work in “normal” prices $45- $500 per print, Red River is my paper – period. I see no reason to spend more for instance on a luster paper when RR luster paper are just as good. I can get a 17×25″ paper for $67.50. I can get a box of (50) 8.5 x 11 luster paper for about $41.00.

As well, Red River has a selection of papers is unusual and hard to find sizes like 17 x 25 which is a valuable size/ratio for those printing from 35mm negative scans. They even have 13 x 38, 16 x 20 and they even have 8×10 and more. It was these more unusual sizes that attracted me to Red River in the first place. They have a great selection of surfaces as well, from matte to glossy.

There is a world full of fine photo papers. Red River is worth trying because it is less cost for similar papers. You might love it or you might not, but you can’t go wrong trying them at their lower price. Go ahead you might find a winner.

What is Middle Gray

Have you ever asked one of the following questions?

How can I get better looking photographs?
How can I learn to use my camera for better photographs?
How do I trust my camera meter?
What middle Gray?
How can I find middle gray?
Why are my photographs often too dark or too light?
How can I learn the zone system easily?
I have a new camera but my photos have not improved, what’s wrong?
How come my highlights are pure with with no detail?
Why are my shadows just blacked out?

Do any of these questions sound like something you have asked yourself? If so, you are in the right place and it may surprise you as to how simple and easy the answer to all of them really is. In fact I wrote a book about the topic titled Finding Middle Gray (and then some) and I’ll talk about that later, but let’s get back to the questions above.

I hear questions like these every week as I meet people in our photography gallery and they all have something in common; Middle Gray.

Before I tell you more about what middle gray actually is, let me share with you a common conversation I have with photographers.

When someone asks me why their photographs are consistently too dark or light I ask them if they know how to use their meter. More precisely I ask them if they know how their camera meter thinks. Usually the answer is either “no” or “how my meter thinks? What do you mean?” At this point in the conversation I talk about middle gray and ask if they have ever heard of it. The reason I ask? Well, Middle Gray is the most important element of how a camera meter (or hand meter) works. If you know about middle gray then you will know how your meter thinks and will easily be able to use it for quality results time and time again. And, it’s easy to learn!

Without an understanding of middle gray you will unfortunately be in the dark about your exposures and will always be fully dependent on your Auto exposure settings with little or no control.

Middle Gray

Middle Gray

So, what is Middle Gray?

One, Middle gray is an important tone found in every scene you photograph.

Two, Middle gray is one of the most important lessons in exposure you will ever learn to get good looking photographs. Any decent photography school teaches the middle gray lesson very early on.

Is Middle Gray easy to learn?

YES. It’s very easy, so much so I’m surprised that most camera manuals don’t include it.

Can I use middle gray with my older film camera too?

You bet, in fact the concept of middle gray has been around for quite some time. It works with digital, film, color or black and white and with any kind of camera.

This eBook, Finding Middle Gray (and then some) will explain in easy non-tech language what middle gray is and how to use it when taking photographs. You’ll be talking great exposed photographs in no time.

This eBook also explains what the histogram on your digital camera is and how it works together with middle gray. These two things, middle and the histogram, are the most important lessons you can learn if you want to grow out of Auto Exposure only photography.

Read this 60 page book and you will be rewarded with better exposures and photograhs. You will be able to pull better quality images out of your camera and discover what it can really do.

This little book is very empowering to photographers who have had trouble getting good results. Those days will be gone, and you’ll work with confidence!



Red River Photo Paper

Try Red River Paper

Try Red River Paper

OK, this is kind of exciting. Yep, Red River Photo Paper is fantastic. Maybe that’s all you need to hear, but I have a lot more to say here, so sit just a bit and hear me out. Many know I’m a high end printer. Many also know that I make a living selling my photographs, so they have to be good. At first I was slightly hesitant to try Red River simply because the price was lower than others. That said, I gave it a try, what did I have to lose? One reason I tried them was that they are one of the few to offer a luster paper in 17 x 25 inches. Red River actually has a great selection of paper sizes that surprised me. Anyway, I logged in, ordered some 17 x 25 inch Arctic Polar Luster paper at the amazing price of $67.60 and waited for it to arrive.

First I have to say that other companies should take a lesson from Red River on shipping. Red River does it right, period. Your paper will come to you properly packaged and without harm. I have had one of the largest camera companies in the world send me paper that was ruined by the way they packaged it. Red River you rock!

OK, moving on to the paper itself. I can only compare it to various other luster papers. I have used two of the biggest brand name luster papers on the planet for three years straight. Amazingly, Red River Luster is pretty much equal in all ways to these other major brand name papers. I see differences that have to do with how bright the paper is. The Red River Arctic Polar Luster paper is bright white. Some other luster papers I have used are slightly warmer. I like both for different reasons, but I would not say one is better, just different. The white paper did give some “punch” to the images I printed, and they are selling off the wall. Can’t complain about that. I also love the texture of the Red River paper every bit as much as other papers.

I guess I see it this way. Most people are not selling their photographs for a living. So, you can’t go wrong saving some serious money and getting a great paper all in one. At least give them a try, I did and I’m still ordering paper from Red River. If you don’t fancy the paper, at least you didn’t pay $120 for a box of 8.5 x 11 paper to find out. A box of 8.5 x 11 luster paper is only about $21.00 – hard to beat that. Photo paper is a very personal thing. No one, including me, can tell you what’s right for you. With that in mind, try Red River and decide for yourself. You won’t go broke trying!

Red River has some serious fine mat and art papers too. I’ll get to these as soon as I can and write a post.

In the mean time try Red River papers
Click on the banner below and buy a box, you might just be surprised.

Buy Red River Paper